The Lost Museum Archive

Barnum used this image to advertise his controversial 1842 exhibition of the FeJee mermaid. Once inside the American Museum, visitors were doubtless surprised by the actual appearance of the so-called mermaid; the astonishment engendered by such misleading promotion came to be an expected part of the American Museum experience. A similar image of a bare-breasted mermaid with flowing hair adorned an eight-foot high color banner on the outside of New York's Concert Hall, where the mermaid debuted before transferring to the American Museum.