The Lost Museum Archive

Jenny Lind and Her Concerts, New York Herald, September 1850

Barnum's promotion of Lind (and indeed of all of his attractions) involved courting journalists and placing items in daily newspapers to keep "the Swedish Nightingale" in the public eye. This media coverage focused as often as not on the singer's personal qualities rather than on her singing abilities. This item portrayed Lind as a thoughtful, selfless, churchgoing young woman and suggested that audiences were clamoring to see her because of her "noble character."

Jenny Lind and Her Concerts

Yesterday, Jenny Lind accompanied by Mr. Benedict, attended Grace Church, and was greatly struck with the difference between an American congregation and a European--the former being so comparatively quiet and tranquil

The following incident occurred on Saturday, which is only in keeping with her noble character. Appreciating the attentions of Captain West and his officers during her passage in the steamer Atlantic to this country, she went on Saturday in the rain, in spite of every remonstrance, to the wharf at the foot of Canal street, to see him off and bid her "good captain" farewell. She not only remained till the steamer sailed, but waved her handkerchief till it was out of sight. This is only one of many incidents that might be related of this warm hearted girl, who, amidst all her triumphs, preserves her unaffected simplicity of character. It is no wonder people are so anxious to see her. On Wednesday everyone will be gratified.