Jenny Lind advertisements, New York Herald, September 1850

These advertisements appeared in the New York Herald in the days surrounding Jenny Lind's concerts in New York City. The ads, which resembled today's classified advertisements, used a variety of approaches (including appeals to class snobbery and music-related puns) to make their pitches to the Lind-crazed public. The Lind frenzy even helped to create newly robust markets for such items as opera glasses and opera fans.

(New York Herald, September 14, 1850)
JENNY LIND’S OPERA GLASSES.—JUST RECEIVED an invoice of this new pattern of Opera Glasses. For sale VICTOR BISHOP, 25 Maiden Lane, up stairs.

JENNY LIND CONCERT HATS—A NEW ARTICLE, just imported from Braga, for sale by JOHN & ROBERT OSBORN, 111 Wall street.

(New York Herald, September 24, 1850)
It is a well known Fact, at Jenny Lind's first concert, the audience was composed principally of Gentlemen—therefore the Ladies of New York are most respectfully informed that they need have no excuse for not attending, as Mr. Miller of Canal street can supply them with a complete assortment of all the different kinds of Ladies' Morocco and Kid slippers, Tie and Buskins. Also, Black, Bronze, Green, and light colored Gaiter Boots, made in beautiful style, and sold at moderate prices, at J. B. MILLER'S, 134 Canal street.

Lind! Lind!! Lind!!!—The best Engraving of this distinguished lady may be obtained at the American Daguerreotype Galleries of the subscribers. Pictures in all styles of the art taken daily. Galleries free to the public. Last medal awarded at the State Fair. MEADE BROTHERS 233 Broadway, opposite the Park Fountain.

Opera Glasses.—A superb lot, just received by the last steamer, at Tuttle's Emporium of European Fancy Goods, 345 Broadway. Connisseurs are invited to examine these truly elegant articles—the same as made by the most celebrated of Parisian artisans, for the splendid stores of the Palais Royal. Also, just received, an invoice of costly Opera Fans, of rare design and workmanship, worthy the attention of every lady who intends going to the Jenny Lind concerts.

A Brilliant Reputation can only be acquired this day by real merit. Jenny Lind produces perfect notes. Brooks, of 150 Fulton street, manufactures perfect Boots and Gaiters, and whoever will make him an overture of four and a half notes, can have a pair of Boots, unsurpassed in this city. Is not this selling them for a song?